Semaine Italienne

A move to virtual

Semaine Italienne proudly honours the beauty and riches of Italy in the beloved metropolis of Montreal. The festival offers a variety of activities and events to over 400,000 people in various Montreal neighbourhoods.

Project

As Semaine Italienne made the move to a digital festival in 2020, it was searching for ways to optimize engagement for its sponsors and spectators in this new mode of online delivery. To that end, Semaine Italienne asked Sponsor Circle to develop a digital-event sponsorship and engagement strategy to compliment Semaine Italienne’s overall partnership marketing initiatives.

The strategy was designed to enhance the unique content of Semaine Italienne and how that content could be facilitated in 2020. Sponsor Circle assisted the content and production teams in the identification of the appropriate online delivery platform and training on best practices for online delivery. We found innovative ways to convert value back over to Semaine Italienne’s sponsor partners through virtual delivery of the festival.

Results

Objectives

• Analysis & Evaluation – Identify and recommend online content opportunities and associated brand engagements
• Sponsor & Programming Alignment – Coordinate with partnership team to work with existing sponsors, defining their goals and strategies for online delivery in 2020
• Activation & Engagement – Coordinate with Semaine Italienne’s content and production teams in the delivery of sponsor benefits
• Reporting – Work with Semaine Italienne to establish metrics/data capture to create defined reporting to meet sponsors’ KPIs

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