We're in this together

When people are passionate....we all win.

At Sponsor Circle, we help events and sports teams find new revenue sources. Whether you're a volunteer driven organization or an established professional association, we offer the following services.

Mary Beth Kyer


Mary Beth Kyer, CPA CMA and her team have managed strategic projects that are poised to fundamentally change organizations. A leader in technology driven solutions, Mary Beth has helped Fortune 500 companies and not-for-profits to build creative marketing and learning solutions that connect to their audiences.

Mary Beth knows the virtual delivery industry – as a principal of Euphoria, she worked with some of North America’s largest companies build to successfully implement large media and e-learning roll-outs, change management and training for technology solution. Her clients include, Loblaw, Telus, Arterra Brands and Royal Sun Alliance.

Brad McCabe


Brad McCabe has over 20 years experience working with not-for-profit, government and corporate organizations focused on partner development, outreach & experiential marketing, and audience engagement. The scope of his work has included local, regional, national and international initiatives.

When it comes to marketing and audience engagement, he succeeds for his clients by focusing on brand alignment and fit. He has developed brand strategy and built a portfolio of assets and activations that match sponsor needs.

This focus has had great results in audience development & targeting, partnership valuation & matching and in experiential engagement.