We're in this together

When people engage in the things they are passionate about....we all win.

It all started with a problem that desparately needed to be solved.

Advertising through sponsored ads and social influencers was getting easier to navigate.

At the same time, events and festivals were simply not keeping up with technology making it less attractive for brands to sponsor.

Surely there had to be a better way. We got to work to solve this problem - creating a new laneway for brands to connect with their audiences. And so, we celebrate the original influencers - where people connect and brands break through at conferences, festivals and sporting events.

The heartbeat of humanity.

One source of truth for partnerships

Millions of festivals, sports events, content creators, and non profits are doing the same thing – trying to find partners. By 2024, our vision is to be the source of truth for partnership opportunities. No more wasting time sending sponsorship deck through email and waiting.

Event and sports partnership teams can save time and focus on making better connections with their partners.

Accelerate your consumer journey

For marketers, finding the right moment to connect with your audience is the elusive special sauce. Finding these moments can can be time consuming and messy.
For the 15+ million companies in North America that use partnerships to drive a portion of their marketing spend, we see over $224 billion in savings that can be achieved by making it easier to find, purchase and evaluate partnerships.

Our promise to the world

Sponsor Circle is committed to making the world a better place by making organizations inclusive and diverse.
As part of our B Corp certification hourney, we we focus on diverse and inclusive mandates.

Mary Beth Kyer

Co-Founder

Mary Beth Kyer, CPA CMA and her team have managed strategic projects that are poised to fundamentally change organizations. A leader in technology driven solutions, Mary Beth has helped Fortune 500 companies and not-for-profits to build creative marketing and learning solutions that connect to their audiences.

Mary Beth knows the virtual delivery industry – as a principal of Euphoria, she worked with some of North America’s largest companies build to successfully implement large media and e-learning roll-outs, change management and training for technology solution. Her clients include, Loblaw, Telus, Arterra Brands and Royal Sun Alliance.

Brad McCabe

Co-Founder

Brad McCabe has over 20 years experience working with not-for-profit, government and corporate organizations focused on partner development, outreach & experiential marketing, and audience engagement. The scope of his work has included local, regional, national and international initiatives.

When it comes to marketing and audience engagement, he succeeds for his clients by focusing on brand alignment and fit. He has developed brand strategy and built a portfolio of assets and activations that match sponsor needs.

This focus has had great results in audience development & targeting, partnership valuation & matching and in experiential engagement.