Semaine Italienne proudly honours the beauty and riches of Italy in the beloved metropolis of Montreal. The festival offers a variety of activities and events to over 400,000 people in various Montreal neighbourhoods.
As Semaine Italienne made the move to a digital festival in 2020, it was searching for ways to optimize engagement for its sponsors and spectators in this new mode of online delivery. To that end, Semaine Italienne asked Sponsor Circle to develop a digital-event sponsorship and engagement strategy to compliment Semaine Italienne’s overall partnership marketing initiatives.