KNOW YOUR AUDIENCE
UNPARALLELED AUDIENCE DATA
Welcome to SignPost, your ultimate solution for mobile analytics and insights. We specialize in providing detailed data on visitor behaviour for events, venues, retail spaces, and more. Our analytics tools help you understand your audience better, optimize your operations, and maximize the impact of your marketing and sponsorship efforts.
Festivals & Events
Flexibility for festivals and events of all sizes - Attendee origin, traffic, and dwell time - Track sub-zones for specific activities - Data utilization for sponsorship sales, ROI, and reporting - Audience data for digital and social campaigns
Properties & Venues
Provide sponsors with data - Understand audience: Dwell time, Length of attendance, Repeat visitors, Home postal / zip code data - Collect audience data for digital and social ad campaigns
Municipalities
Track audience movement, identify demographics, and use data for sponsorship sales and advertising campaigns.
Retail
Understand visitor traffic - Track dwell time, visitor flow, data back to FSA, visitor demographics, and audience data for advertising campaigns.
Brand Activation
Track visitor count, dwell time, FSA & audience data, and follow-on traffic to brick-and-mortar locations.
Tourism
Track visitor data, dwell times, and origins - Monitor visitor traffic flows - Gather visitor demographics - Obtain audience data for advertising - Validate marketing effectiveness
Real-time Marketing
Create actionable audiences for real-time advertising, for both inclusion and exclusion targeting, including geo-fencing locations up to a year back.
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EVENT IMPACT ANALYSIS
The Moneris’ Event Impact Analysis (EIA) provides actionable insights to support event strategy and planning. Using detailed consumer spending data, EIA Reports help organizations understand the economic impact of their events and projects. By analyzing real-time payment information, businesses gain insights into consumer spending patterns before, during, and after event activities.
Event Performance Report
Detailed insights into the financial impact of a specific event. It delves into various metrics such as total spending captured by Moneris on the event day, incremental net spend attributed to the event, and the percentage increase (lift) in expenditures associated with the event. By examining these metrics, businesses can gauge the success of their events and evaluate their return on investment.
Event Lift Curve Report
Complementing the Event Performance Report is the Event Lift Curve Report, which offers a visual representation of how an event influences spending patterns during and after the event (period of prolonged impact). This report illustrates the trajectory of spending, pinpoints the day of maximum impact, and indicates when the event’s influence on spending begins to level off. By visually mapping out these trends, organizations can identify the optimal timing for future events and better understand consumer behavior dynamics surrounding their initiatives.
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