Virtual Coffee Series

Conversations in Branding and Partnership

PODCAST SPONSORSHIPS: CONNECTING BRANDS & CONTENT

Humble Howard Glassman, Humble & Fred Show, Jim Perry, Dupont Media and Brad McCabe, Sponsor Circle discuss how brands are engaging in podcasts, creating engaging brand content, podcast sponsorships vs radio advertising and best practices for success.

CANNABIS COMPLIANCE IN ADVERTISING & SPONSORSHIP

Kyley Paul, CEO and Anthony Brunski, Regulatory Affairs Specialist for Cannabis, NaturalSci Regulatory Consulting, and Jodi Correia, Account Manager, Chameleon Digital Media join Brad McCabe, Managing Partner & Co-founder, Sponsor Circle to discuss how cannabis brands are creating awareness and reaching their customers in Canada.

SPONSORSHIP: AN ASK ME ANYTHING SESSION

Francis Dumais, Brent Bent Barootes and Brad McCabe bring their sector-wide experience and view allowing you to leverage insights from brands and sponsor seekers from across North America.

RETURN TO LIVE EVENTS

Kristopher Mychasiw, Effix, Patrick O’Brien, The Calgary Stampede and Brad McCabe, Sponsor Circle discuss the new landscape of sponsorship and how to work with partners to provide safe & effective sponsor activations. 

SPONSORSHIP INTELLIGENCE: USING DATA TO DRIVE DECISIONS

Adam Mitchell, SponsorPulse and Brad McCabe, Sponsor Circle discuss the latest trends and insights coming out of SponsorPulse’s research.

SPONSORSHIP IN A COOKIELESS ADVERTISING WORLD

Brian Wylie, Connected Interactive and David Domitrovic, VerticalScope join Brad McCabe, Sponsor Circle to discuss how brands are shifting to adapt to the changing landscape and the opportunities within sponsorship marketing. activations and installations.

NAMING RIGHTS: FINDING OPPORTUNITIES WITHIN VENUES & BEYOND 

Judy Haber, Performance Sponsorship Group and Brad McCabe, Sponsor Circle discuss naming rights – how to’s and what not to do – whether you are a property looking for naming rights partners or a brand looking for an opportunity.

HOW YOU CAN DELIVER COVID SAFE AUDIENCE ENGAGEMENTS

Victoria Syme, Director, Marketing & Partnerships, Harmony Marketing and Mark Stewart, President & Chief Innovation Officer, wonderMakr join Brad McCabe, Sponsor Circle to discuss hands-free, COVID safe sponsor activations and installations.

CRAFTING YOUR STORY AND PERFECTING YOUR PITCH

Colleen Stewart, President, Perfect Pitch Consulting Group and author of The Story Compass: Navigating Through Uncertainty in Your Business and Brad McCabe, Sponsor Circle discuss crafting your story and perfecting your pitch.

DIGITAL SUCCESS STORIES IN SPONSORSHIP & AUDIENCE DATA

Amir Zonozi, President & Co-Founder, Zoomph, Nick Lawson, CEO, SQWAD and Brad McCabe, Sponsor Circle discuss success stories in digital sponsorship & audience data capture and how you can enhance your digital presence.

NEW KID ON THE BLOCK: BUILDING PARTNERSHIPS IN A COMPETITIVE MARKET

Rahul Srinivasan, Toronto Arrows Rugby and Brad McCabe, Sponsor Circle discuss the challenges of finding partnerships in a competitive market.  

WESTERN SPONSORSHIP CONFERENCE: SPONSORSHIP RESOURCES

Brad McCabe, Sponsor Circle presents at the Western Sponsorship Congress. Really great sponsorship resources. 

ESPORTS: HOW BRANDS ARE ENGAGING & DELIVERING ROI

Reed Trimble, Bad Moon Talent and Barry Alexander, Brand & Marketing Strategist join Brad McCabe, Sponsor Circle. 

MANAGING CRISIS COMMUNICATIONS IN SPONSORSHIP

Ilan Cooley, Loud Mouth Communications and Brad McCabe, Sponsor Circle share stories and approaches to crisis communications for brands and properties.

WHAT’S NEXT IN EXPERIENTIAL MARKETING

Join Nicolas Marullo, CINCO and Brad McCabe as they discuss the future of marketing and experiential. 

SAFE AUDIENCE EXPERIENCES AND CREATIVE PARTNERSHIPS

Join Melissa Moskal, Pacific National Exhibition and Brad McCabe as they discuss ways the PNE ran their exhibition safely during Covid.

LEADING THE WAY WITH PURPOSEFUL PARTNERSHIPS

Join Sarah Saso, Tania Little and Brad McCabe as they discuss how to develop long term purposeful partnerships. 

SPONSORSHIPS IN ECONOMIC AND ENTREPRENEURIAL GROWTH 

Join Kara Eusebio, Invest Ottawa, Glenn Sheen, RBC, David Logan & Trevor Kennedy, Logan Katz, and Brad McCabe, Sponsor Circle as they discuss investing in Ottawa’s economic development and entrepreneurial growth, why sponsors would invest in such engagements and what benefits they derive.

ADDRESSING BRANDING, MESSAGING AND THE DIFFICULT ISSUE OF SYSTEMIC RACISM

Join Brad McCabe, Aleena Mazhar, Janice Smith, and Meagan Ford as they discuss systemic racism. , July 8, 2020

ECONOMIC AND ENTREPRENEURIAL GROWTH

Join RBC, Invest Ottawa, and LoganKatz as sponsorship in the innovation and start up space.

SPONSORSHIP SALES – ADVICE FOR BRANDS AND PROPERTIES – SANDLER TRAINING, MAY 27, 2020

Join Brad McCabe, Sponsor Circle with Francesco Ientile President, Sandler Training Ontario as they discuss sponsorship sales strategies.

DIGITAL IS THE NEW NORM – TRANSFORMING YOUR AUDIENCE EXPERIENCE, MAY 15, 2020

Join Brad McCabe, Sponsor Circle with Cheri Keith, ON24 as they discuss how to optimize audience experiences with digital delivery.

USING DATA ANALYTICS FOR STAND OUT MESSAGING, MAY 7, 2020

Join Brad McCabe, Sponsor Circle with Lorraine Morley, American Express and Corey Nicholson, Data Analytics as they discuss how they leverage analytics to build stand out sponsorship messaging.

PIVOTING TO VIRTUAL FOR WWF SIGNATURE EVENT, APRIL 29, 2020

Join Brad McCabe, Sponsor Circle with Carey Suleiman and Kathrin Majic of WWF as they discuss how they transformed their signature CN Tower Climb for Nature to Virtual Event.

SPONSORSHIP AND COVID – 19, APRIL 15, 2020

Join Aaron Kaufman, Fifth Element and Mary Beth Kyer as they discuss how to pivot technology for your events and activations.

SPONSORSHIP DURING PANDEMIC, APRIL 17, 2020

Craig Major of Toronto Starts interviews Mary Beth Kyer on how sponosrship can work during this time of COVID – 19.

SPONSORSHIP AND COVID – 19, APRIL 8, 2020

Join Brent Barootes and Brad McCabe as they discuss how to navigate the changing landscape of events and festivals for corporate sponsor success.

SELLING SPONSORSHIP FOR MUNICIPALITIES – APRIL 1, 2020

Join Judy Haber and Brad McCabe as they discuss how municipalities can achieve corporate sponsorship success during the times of COVID-19.