Seeking Equity In Partnerships & Sponsorship
In the last few years, partnerships and sponsorships have been a tactic to checking a diversity/social issue box for a brand or organization. But are organizations seeking equity in their #SponsoredContent to truly create impact or simply rainbow/green/purpose washing?
Where and how are the efforts within the DEI movement delivering on objectives or simply being performative?
Are there learnings that can be derived from the environmental movement to ensure DEI partnerships and sponsorships are based in corporate strategy reflecting the authenticity of the brand?
Why should this matter to you?
Nithya Ramachandran, President & CSO, T1 Agency, and Brad McCabe, Sponsor Circle examine tangible examples of DEI sponsorship in practice for brands and organizations.
Branding & Sponsorship in the Metaverse
Experts believe that more immersive experiences and the metaverse are a natural evolution from today’s social media and gaming environments – expected to generate $3 trillion by 2031.
What is the metaverse?
What does brand expression and audience engagement look like in the metaverse?
Why should it matter to you?
Join Stephen Coakley, VP Global Partnerships, T1 Agency, Reed Trimble, Vice President, Partnerships, Bad Moon Talent and Brad McCabe, Sponsor Circle as they examine tangible examples of metaverse sponsorship in practice for brands and organizations.
Recession-Proofing Your Sponsorship Program
We know that leading up to a feared recession and during one, businesses typically look to reduce their operational spending – reducing their hiring, laying off workers, and significantly changing their marketing plans.
With all the conversation in the media discussing the potential of a recession in 2023, it becomes essential that sponsor-seekers ensure their sponsorship programs are well prepared.
Brent Barootes, Partnership Group – Sponsorship Specialists, Maria L. Perez, CauseMarketingConsultant.com and Brad McCabe, Sponsor Circle discuss building your audience profile, understanding your value, and best practices for working with brand partners.
Municipal Sponsorship & Naming Rights
Increasingly, municipalities are opening up their inventory of sponsorable assets as a means of reducing operating costs, improving facilities and enhancing programs, events and services.
Judy Haber, Performance Sponsorship Group and Brad McCabe, Sponsor Circle discuss the how tos and what not to do in municipal sponsorship – whether you are a property looking for naming rights partners or a brand looking for an opportunity.
Using case studies, we look at:
– Defining your inventory
– Identifying prospects and categories to explore
– Identifying potential in-kind and business relationships
– Leveraging your overall naming rights prospect
– Working with council
GROS MORNE INSTITUTE FOR SUSTAINABLE TOURISM – Festival & Events Sponsorship
2022 FEO “Energize” Virtual Conference – SPONSORSHIP: OLD WAYS WON’T OPEN NEW DOORS
The world of sponsorship has evolved and even more rapidly so through COVID. How have approaches changed and how can you prepare yourself for success?
Victoria Mahoney, Harmony Marketing, Nick Lawson, SQWAD and Brad McCabe, Sponsor Circle lead this session will providing a 5-step approach to looking at your sponsorship offering and how to present your opportunities to new and renewing partners – leveraging real-life examples of how each of the steps can work.
ATHLETE SPONSORSHIP: OPPORTUNITIES & PITFALLS
In this virtual coffee chat, Susan Abramovitch, Gowling WLG, Peter Cosentino, Inspire Athlete Management and Lyle Adams, Spry join Brad McCabe, Sponsor Circle to discuss the unique approach and opportunities within athlete sponsorship. They explore how brands can succeed sponsoring athletes; building endorsement agreements; how teams, colleges & universities, and sports organizations factor into this process; and the impact sponsorship could have on scholarships and grant funding.
SPONSORSHIP IN WOMEN’S SPORT: CREATING EQUITY & MARKETING OPPORTUNITIES
Joanne Stencell, Sofina Foods and Dana Gladstone, Hockey Canada join Brad McCabe, Sponsor Circle to discuss the opportunities and growth for brands in women’s sports. They showcase how the Janes ALL IN program helped ensure that women’s hockey gets the attention it deserves while also providing a great brand alignment for Janes’ products.
PODCAST SPONSORSHIPS: CONNECTING BRANDS & CONTENT
Humble Howard Glassman, Humble & Fred Show, Jim Perry, Dupont Media and Brad McCabe, Sponsor Circle discuss how brands are engaging in podcasts, creating engaging brand content, podcast sponsorships vs radio advertising and best practices for success.
CANNABIS COMPLIANCE IN ADVERTISING & SPONSORSHIP
Kyley Paul, CEO and Anthony Brunski, Regulatory Affairs Specialist for Cannabis, NaturalSci Regulatory Consulting, and Jodi Correia, Account Manager, Chameleon Digital Media join Brad McCabe, Managing Partner & Co-founder, Sponsor Circle to discuss how cannabis brands are creating awareness and reaching their customers in Canada.
SPONSORSHIP: AN ASK ME ANYTHING SESSION
Francis Dumais, Brent Bent Barootes and Brad McCabe bring their sector-wide experience and view allowing you to leverage insights from brands and sponsor seekers from across North America.
RETURN TO LIVE EVENTS
Kristopher Mychasiw, Effix, Patrick O’Brien, The Calgary Stampede and Brad McCabe, Sponsor Circle discuss the new landscape of sponsorship and how to work with partners to provide safe & effective sponsor activations.
SPONSORSHIP INTELLIGENCE: USING DATA TO DRIVE DECISIONS
Adam Mitchell, SponsorPulse and Brad McCabe, Sponsor Circle discuss the latest trends and insights coming out of SponsorPulse’s research.
SPONSORSHIP IN A COOKIELESS ADVERTISING WORLD
Brian Wylie, Connected Interactive and David Domitrovic, VerticalScope join Brad McCabe, Sponsor Circle to discuss how brands are shifting to adapt to the changing landscape and the opportunities within sponsorship marketing. activations and installations.
NAMING RIGHTS: FINDING OPPORTUNITIES WITHIN VENUES & BEYOND
Judy Haber, Performance Sponsorship Group and Brad McCabe, Sponsor Circle discuss naming rights – how to’s and what not to do – whether you are a property looking for naming rights partners or a brand looking for an opportunity.
HOW YOU CAN DELIVER COVID SAFE AUDIENCE ENGAGEMENTS
Victoria Syme, Director, Marketing & Partnerships, Harmony Marketing and Mark Stewart, President & Chief Innovation Officer, wonderMakr join Brad McCabe, Sponsor Circle to discuss hands-free, COVID safe sponsor activations and installations.
CRAFTING YOUR STORY AND PERFECTING YOUR PITCH
Colleen Stewart, President, Perfect Pitch Consulting Group and author of The Story Compass: Navigating Through Uncertainty in Your Business and Brad McCabe, Sponsor Circle discuss crafting your story and perfecting your pitch.
DIGITAL SUCCESS STORIES IN SPONSORSHIP & AUDIENCE DATA
Amir Zonozi, President & Co-Founder, Zoomph, Nick Lawson, CEO, SQWAD and Brad McCabe, Sponsor Circle discuss success stories in digital sponsorship & audience data capture and how you can enhance your digital presence.
NEW KID ON THE BLOCK: BUILDING PARTNERSHIPS IN A COMPETITIVE MARKET
Rahul Srinivasan, Toronto Arrows Rugby and Brad McCabe, Sponsor Circle discuss the challenges of finding partnerships in a competitive market.
WESTERN SPONSORSHIP CONFERENCE: SPONSORSHIP RESOURCES
Brad McCabe, Sponsor Circle presents at the Western Sponsorship Congress. Really great sponsorship resources.
ESPORTS: HOW BRANDS ARE ENGAGING & DELIVERING ROI
Reed Trimble, Bad Moon Talent and Barry Alexander, Brand & Marketing Strategist join Brad McCabe, Sponsor Circle.
MANAGING CRISIS COMMUNICATIONS IN SPONSORSHIP
Ilan Cooley, Loud Mouth Communications and Brad McCabe, Sponsor Circle share stories and approaches to crisis communications for brands and properties.
WHAT’S NEXT IN EXPERIENTIAL MARKETING
Join Nicolas Marullo, CINCO and Brad McCabe as they discuss the future of marketing and experiential.
SAFE AUDIENCE EXPERIENCES AND CREATIVE PARTNERSHIPS
Join Melissa Moskal, Pacific National Exhibition and Brad McCabe as they discuss ways the PNE ran their exhibition safely during Covid.
LEADING THE WAY WITH PURPOSEFUL PARTNERSHIPS
Join Sarah Saso, Tania Little and Brad McCabe as they discuss how to develop long term purposeful partnerships.
SPONSORSHIPS IN ECONOMIC AND ENTREPRENEURIAL GROWTH
Join Kara Eusebio, Invest Ottawa, Glenn Sheen, RBC, David Logan & Trevor Kennedy, Logan Katz, and Brad McCabe, Sponsor Circle as they discuss investing in Ottawa’s economic development and entrepreneurial growth, why sponsors would invest in such engagements and what benefits they derive.
ADDRESSING BRANDING, MESSAGING AND THE DIFFICULT ISSUE OF SYSTEMIC RACISM
Join Brad McCabe, Aleena Mazhar, Janice Smith, and Meagan Ford as they discuss systemic racism. , July 8, 2020
ECONOMIC AND ENTREPRENEURIAL GROWTH
Join RBC, Invest Ottawa, and LoganKatz as sponsorship in the innovation and start up space.
SPONSORSHIP SALES – ADVICE FOR BRANDS AND PROPERTIES – SANDLER TRAINING, MAY 27, 2020
Join Brad McCabe, Sponsor Circle with Francesco Ientile President, Sandler Training Ontario as they discuss sponsorship sales strategies.
DIGITAL IS THE NEW NORM – TRANSFORMING YOUR AUDIENCE EXPERIENCE, MAY 15, 2020
Join Brad McCabe, Sponsor Circle with Cheri Keith, ON24 as they discuss how to optimize audience experiences with digital delivery.
USING DATA ANALYTICS FOR STAND OUT MESSAGING, MAY 7, 2020
Join Brad McCabe, Sponsor Circle with Lorraine Morley, American Express and Corey Nicholson, Data Analytics as they discuss how they leverage analytics to build stand out sponsorship messaging.
PIVOTING TO VIRTUAL FOR WWF SIGNATURE EVENT, APRIL 29, 2020
Join Brad McCabe, Sponsor Circle with Carey Suleiman and Kathrin Majic of WWF as they discuss how they transformed their signature CN Tower Climb for Nature to Virtual Event.
SPONSORSHIP AND COVID – 19, APRIL 15, 2020
Join Aaron Kaufman, Fifth Element and Mary Beth Kyer as they discuss how to pivot technology for your events and activations.
SPONSORSHIP DURING PANDEMIC, APRIL 17, 2020
Craig Major of Toronto Starts interviews Mary Beth Kyer on how sponosrship can work during this time of COVID – 19.
SPONSORSHIP AND COVID – 19, APRIL 8, 2020
Join Brent Barootes and Brad McCabe as they discuss how to navigate the changing landscape of events and festivals for corporate sponsor success.
SELLING SPONSORSHIP FOR MUNICIPALITIES – APRIL 1, 2020
Join Judy Haber and Brad McCabe as they discuss how municipalities can achieve corporate sponsorship success during the times of COVID-19.
