Relationship management
Financial Executives International (FEI) is the leading advocate for the views of corporate financial management. Its more than 10,000 members hold policy-making positions as chief financial officers, chief accounting officers, controllers and treasurers at companies from every major industry. FEI enhances member professional development through peer networking, career management services, conferences, research and publications.
Project
FEI engaged Sponsor Circle with an existing strong roster of partners. Acting as the relationship arm of FEI’s sponsorship program, Sponsor Circle managed the engagement and coordination of program events, ensuring all sponsorship commitments were monitored and met. We promoted the integration of partners with FEI’s organizational identity, allowing FEI to pivot through the Covid-19 pandemic while meeting its business objectives. Sponsor Circle explored and valued new digital opportunities to build new engagement opportunities so as to achieve their sponsorship goals despite the programming changes.
Results
Objectives
- • Onboarding of new sponsors including the conversion of the Memorandum of Understanding (MOU) to an executed contract document
• On-going proactive sponsorship relationship management, ensuring that commitments to sponsors are being delivered
• Proactive renewal of existing sponsorship agreements
• Development, monitoring and provision of formal sponsorship reporting/feedback to ensure value is understood and delivered
